Google had launched its latest algorithm named Penguin Update about three weeks ago. According to Google, this new algorithm is quite good and efficient in identifying good and bad websites to be ranked in search results. But the results are not all good, along with many low quality websites many good and authorized websites are also being penalized in Digital Marketing Agency.
The main thing on which Google has focused in this update is the quality and relevancy of back links of a web page.
Now the question is “How to survive from Google’s Penguin update?”
Recovery From Penguin
A number of articles and blogs have already been written on Google’s penguin update and recovery methods by various internet experts in past days.
I am also trying to give some of my ideas that can be helpful in avoiding the negative effects of this update.
• The main target of Penguin update is the websites that are using spamming in order to boost their ranking, so the best thing you can do is quit spamming. If your website is being penalized due to spamming, your website will recover naturally, if you clean the spam up.
• Also, remove on-page spam that you know about.
• Try to remove bad and irrelevant links such as paid links and bulk links.
• Build back links from relevant websites and using more natural anchor text such as your website name or just page URL.
• If you believe everything is right on your website and you are penalized wrongly, you may file a report.
Online Marketing and SEO 