How to Recover From the Effects of Penguin Update

Google had launched its latest algorithm named Penguin Update about three weeks ago. According to Google, this new algorithm is quite good and efficient in identifying good and bad websites to be ranked in search results. But the results are not all good, along with many low quality websites many good and authorized websites are also being penalized in Digital Marketing Agency.

The main thing on which Google has focused in this update is the quality and relevancy of back links of a web page.
Now the question is “How to survive from Google’s Penguin update?”

Recovery From Penguin

A number of articles and blogs have already been written on Google’s penguin update and recovery methods by various internet experts in past days.
I am also trying to give some of my ideas that can be helpful in avoiding the negative effects of this update.

•    The main target of Penguin update is the websites that are using spamming in order to boost their ranking, so the best thing you can do is quit spamming. If your website is being penalized due to spamming, your website will recover naturally, if you clean the spam up.
•    Also, remove on-page spam that you know about.
•    Try to remove bad and irrelevant links such as paid links and bulk links.
•    Build back links from relevant websites and using more natural anchor text such as your website name or just page URL.
•    If you believe everything is right on your website and you are penalized wrongly, you may file a report.

Google’s Recent Penguin Update

Everyone who deals in Search Engine Optimization and Digital Marketing Agency must be aware of Google’s recent update about over optimization. It is named by Google as Penguin Update. This update is basically about websites which uses spamming for marketing and also websites which are highly optimized only for SEO purpose. This update from Google has affected a large number of websites and they have faced tremendous decrease in their ranking in the SERP of Google.

Some basic points in this update from Google are as below:

Google's Penguin Update

•    The main target of this Penguin update is to provide search users with the best and useful results. Google will try to penalize websites which are ranking higher in SERP only due to over optimization and do not have good content in them.
•    In this update, Google will focus much on keyword rich anchor text. Google may penalize those websites who are having many backlinks with their keywords as anchor text as Google considers it spamming.
•    Google is ranking those websites which are having great content and having back links from good and relevant websites and having more natural anchor text such as ‘Click here’, Website Name, Website URL, etc.
•    This update will increase importance of Social media communities and their reviews.

Defects of Google’s Penguin Update:

The main issue with Google’s new update is that too many good and useful websites are punished only due to much use of keyword as anchor text and many low quality websites are now ranking higher.
Google’s Penguin update is still under process and Google have not yet implemented it completely. There may be more changes and surprises from Google.