How to Recover From the Effects of Penguin Update

Google had launched its latest algorithm named Penguin Update about three weeks ago. According to Google, this new algorithm is quite good and efficient in identifying good and bad websites to be ranked in search results. But the results are not all good, along with many low quality websites many good and authorized websites are also being penalized in Digital Marketing Agency.

The main thing on which Google has focused in this update is the quality and relevancy of back links of a web page.
Now the question is “How to survive from Google’s Penguin update?”

Recovery From Penguin

A number of articles and blogs have already been written on Google’s penguin update and recovery methods by various internet experts in past days.
I am also trying to give some of my ideas that can be helpful in avoiding the negative effects of this update.

•    The main target of Penguin update is the websites that are using spamming in order to boost their ranking, so the best thing you can do is quit spamming. If your website is being penalized due to spamming, your website will recover naturally, if you clean the spam up.
•    Also, remove on-page spam that you know about.
•    Try to remove bad and irrelevant links such as paid links and bulk links.
•    Build back links from relevant websites and using more natural anchor text such as your website name or just page URL.
•    If you believe everything is right on your website and you are penalized wrongly, you may file a report.

Google’s Recent Penguin Update

Everyone who deals in Search Engine Optimization and Digital Marketing Agency must be aware of Google’s recent update about over optimization. It is named by Google as Penguin Update. This update is basically about websites which uses spamming for marketing and also websites which are highly optimized only for SEO purpose. This update from Google has affected a large number of websites and they have faced tremendous decrease in their ranking in the SERP of Google.

Some basic points in this update from Google are as below:

Google's Penguin Update

•    The main target of this Penguin update is to provide search users with the best and useful results. Google will try to penalize websites which are ranking higher in SERP only due to over optimization and do not have good content in them.
•    In this update, Google will focus much on keyword rich anchor text. Google may penalize those websites who are having many backlinks with their keywords as anchor text as Google considers it spamming.
•    Google is ranking those websites which are having great content and having back links from good and relevant websites and having more natural anchor text such as ‘Click here’, Website Name, Website URL, etc.
•    This update will increase importance of Social media communities and their reviews.

Defects of Google’s Penguin Update:

The main issue with Google’s new update is that too many good and useful websites are punished only due to much use of keyword as anchor text and many low quality websites are now ranking higher.
Google’s Penguin update is still under process and Google have not yet implemented it completely. There may be more changes and surprises from Google.

Effective Ideas For Marketing Your Business

Digital Marketing Companies are having same importance for a business as blood for heart that keeps it running. It is something that drives your business further. Marketing is a strategy of telling your customer about your business and your services. It helps your business to create market for it. In other words, Marketing is the process of converting customer needs into income.

I am describing here marketing strategies that are useful both for offline and online businesses.

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Important tips for marketing:

•    Advertising: If your business is offline, it is the most effective method of marketing your business. This can be done by using newspapers, hoarding, pamphlets, posters, etc. If you are having your business online, there are a number of ways of advertising it online such as article and blog writing, forum posting, social media, etc.
•    Product/Content: For offline businesses, the best thing to market the business is their product or service. If your product is good and useful for your customer, they will definitely come to you again and again and will also motivate others to use your services. For online businesses, website content is of same importance. Your website content must be good, relevant to your business and must give detailed information about your services and products. Also the navigation through your website must be easier.
•    Integration marketing: It simply means marketing in integration with other businesses. This is useful for both offline and online businesses.

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